Adapting to Digital Patient Support Programs – The need of the hour!

With technological interventions in today’s time, ease and efficiency have
been two of the most important aspects of our everyday life. Considering the drawbacks of
traditional Patient Support Programs (PSPs), pharmaceutical companies and healthcare
providers are working towards offering a holistic and effective approach using the internet and
digital mediums. Research and surveys have shown positive outcomes as patients respond well
when approached regularly during their care and this has shown that digital programs have the
potential benefits.

Why a Digital First Patient Engagement strategy is key to Medication Adherence ?

The reasons for poor adherence are multifactorial (patient, physician, disease and health-system related); hence the measures to improve adherence need to be multi-pronged as well! Bringing the patient into focus and enabling them to take informed daily decisions that affect adherence- this sums up effective continuous and holistic patient engagement. A great way to do this digitally: with the Wellthy app!